Build It In Public

How To Get Media Attention For Your Business with Morgan Sheets

Episode Notes

What if there was a new way in which businesses could grow and attain success that didn't involve paying celebrities or buying expensive ads, but instead involved building loyalty through the value they bring? As a business owner, what is the one thing that builds loyalty with your customers and becomes the lifeblood of your business?

Morgan Sheets is a Marketing and Media Consultant that teaches owners of established health, wellness, and fitness businesses to land and leverage earned media coverage to grow their business.Through her program, Get Your Message In The Media, she walks business owners through a step-by-step process on how to design and execute a PR and media strategy for their business so they can increase their impact, leverage the media exposure they land to attract their ideal clients, and position themselves as leaders in their industry.

This week’s Healthcare Hacks and Connection, Nathan Navas and Morgan Sheets will talk about how to escape the struggle of growing your healthcare practice's marketing and media through Earned Media and PR, which costs less than a cup of coffee at Starbucks yet delivers an extraordinary ROI for your medical practice.

They will touch on such topics as:

Paid media and Earned media are two different ways to get your business in front of consumers.
How to monitor Media with Google Alert and the tools you need for your media list
There's no point investing in media & marketing if you don't nurture your client relationships.
When you pitch, it's not about you, it's about them. You need to be thinking about what value your industry is missing, or what pain point you can solve and how to position yourself as the solution.
The golden rule of media coverage is to never approach a reporter with a pitch that isn't newsworthy. The same holds true for how you decide if you will get your product covered. Your company's viability depends on it, and so do its profits.
When it comes to marketing, people focus a lot on getting their product in front of as many people as possible. Once this happens, the assumption is that sales will happen almost automatically. However, there’s more to it than just exposure – you need to create effective messaging that clearly articulates your product’s value.
You want to ensure each lead you get is 100% dedicated and will stay with your business through thick and thin.
Do not focus on followers, focus on building your data based. Find your people and gather them.

Hack: Build a relationship beyond sending that email blast you've been doing for years would be leaving your money on the table.

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Additional Resources:

Reach out to Morgan:

Socials:

Instagram: @livebedogood

Website: getyourmessageinthemedia.com

Schedule Your Complimentary Media Clarity Call Here

Reach out to Me:

Socials:

Instagram: @thepodcast_doc

Facebook: www.facebook.com/nate.navas

Affiliates:

physiomemes.com (Discount code = Nate20)