HEALTHCARE HACKS AND CONNECTIONS

Learning from Personal Growth and Failure: Insights from Sales Expert Joe Graham

Episode Notes

Do you frequently make cliched sales mistakes and struggle with objections? Looking for a straightforward sales strategy that works?

In this podcast episode of the Healthcare Hacks and Connections podcast, our host Nate Navas invites guest Joe Graham to talk about sales. Joe has over 18 years of sales experience in multiple industries. After winning multiple president circle awards and having people ask for help, he started the 150K podcast helping people get to step one. As a sales coach Joe has trained and set up sales teams as well as one on one coaching. His mission is to change the view of sales from icky to problem solving with a relationship first focus that will beat transactional sales. While most people are afraid of failure and rejection, Joe explains how these are a necessary part of the learning process and how people can grow and win through it. He also emphasizes the importance of doing the boring things that lead to success, such as putting in the commitment and overcoming the fear of rejection.

This episode emphasizes the importance of prioritizing the customer in business. The host stresses that to succeed and retain customers, businesses must focus on understanding their pain points, problems, and needs and addressing them in marketing and sales efforts. They will highlight the significance of storytelling in sales and using a customer journey to guide them through the entire process. Overall, the episode suggests that successful sales and business growth require a focus on the customer and building a strong relationship with them.

They will touch on such topics as:

• Learning how to fail at selling, how to prospect and get your ideal client, and how to reach out to your marketing lead: “The health industry isn’t personable anymore.”
• The significance of a customer journey in sales, how marketing and sales are linked, and the idea of always putting the customer first.
• The two options in sales: transactional or deep relationships. Boots-on-the-ground selling versus local face-to-face selling and how stories work to sell people.
• Developing a fitness mindset and becoming as transactional as possible: "Success is doing the things that you need to do each day."
• The value of making a connection and asking for the sale, the importance of being a repeat customer and setting expectations for follow-ups, and how people enjoy hearing their names.
• The significance of asking the right questions, Nathan's beginnings in sales and how it led to his podcast, and Joe's advice on how to ask for help: "There are no overnight successes."
• Joe's pod deck questions include: what is the one thing he will never give up on, what is one thing he wants to be trained by top professionals, and does he ever plan on retiring.

Hack: You need to be around people like you that will lift you up, that will encourage you, that can see into you and speak into your life and tell you when you're messing up because a true friend will tell you the truth. - Joe Graham

Reach out to Joe:

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Instagram: @150KPodcast

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Instagram: @thepodcast_doc

Facebook: www.facebook.com/nate.navas