Build It In Public

Overcoming Objections and The Importance of Listening in Sales with Scott Taylor

Episode Notes

Are you struggling with cash flow in your business? Looking to improve your marketing strategy? Our latest podcast episode dives into how to get people to sales calls through ads and organic marketing.

In this episode of the Healthcare Hacks and Connections Podcast, our host Nate Navas invites Scott Taylor, a successful sales expert with over 16 years of experience in person, door-to-door, and over-the-phone sales. He is an entrepreneur with a passion for starting and successfully running a pest control company, which he later sold in 2016. He is a family man who is devoted to his wife and children, and he enjoys outdoor activities. Scott has served as a mentor to many aspiring entrepreneurs throughout his career, sharing his knowledge and experience on how to succeed in business.

They will discuss the difference between sales calls and discovery calls, and how to best serve the people on those calls. Scott shares his knowledge and experience on how to succeed in the business world, and mentors many aspiring entrepreneurs, emphasizing the importance of understanding the customer's needs and building trust. The conversation also touches on Scott's door-to-door sales days and how it differs from remote sales that people are doing today.

They will touch on such topics as:

• How door-to-door sales differs from remote sales today, including handling sales calls, and the importance of connecting with the client.
• Building a system around managing finances and how to handle common objections on sales and discovery calls: “Turning people away is a great way to attract them back to you.”
• Using 0% interest credit cards for both business and personal purposes.
• The importance of recruiting the right sales team to make good sales for your business and solving common objections in the healthcare industry.
• Identifying problems and when to solve them properly, and allotting visits, or having 15-minute calls/conversations early on with a business person will fix both opportunity and emotional costs. 
• Scott’s preference on the idea of hiring a CFO to run the system of his business.

Hack: “Pushing people away is a great way to attract them back to you.” - Scott Taylor

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Additional Resources:

CEO Finance Academy- Book a call to see how we can help you: https://www.ceofinanceacademy.com/profitcall

Youtube: @ceofinanceacademy

Podcast: Man Reinvented

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